The Truth About Network Marketing – From One Sceptic to Another

What is Network Marketing

Network Marketing is often called Direct Selling, Affiliate Marketing, or Multi-Level-Marketing(MLM). It is an honest, viable business structure. It is designed to build a marketing and sales force by compensating not only sales made by the individual but also the sales made by the people that individual has introduced to the company. This structure effectively moves the task of building and supporting a sales force away from the company and onto the individual. The company benefits from this because it can focus on the product instead of building a sales force and the individual benefits because it can hire others and make overrides on their efforts in addition to their own. A company can use the structure to create a sales force quicker and easier than traditional means. That may be critical to the company’s success, particularly if the company has a new hot product.

What Network Marketing Is Not

Network Marketing is not a pyramid scheme. It is not a scam. A pyramid scheme is illegal, Network Marketing is not. A pyramid scheme is a business setup where the primary and many times the only way to be compensated is to recruit others into the business. In a pyramid scheme, there is essentially no product. Instead you simply sell “nothing” to others in order to get them to join. While con artists will attempt to use the structure as a guise for their pyramid schemes, it doesn’t mean all companies that use Network Marketing as a sales structure are themselves a pyramid scheme. In fact, it is fast becoming a recognized structure among business leaders today, including Donald Trump. It has also been used in part by respected companies such as PayPal, AT&T Wireless, Wachovia, and Vonage. It is also not a get rich quick scheme. As with any business, no matter the structure they choose to employ, you have to work to be paid. The same is true of Network Marketing. However, even though it doesn’t offer instant riches, it does offer some unique advantages over traditional employment opportunities.

Why Network Marketing

Network Marketing is a not a get rich program but instead a real business opportunity and one that requires real work. That being said, the unique advantages offered by Network Marketing are incredible compared with what’s available in the traditional job market. First, you get to set your own hours. You are effectively your own boss. So if you do not feel like working one day then you do not have to. Of course it goes without saying that just because you can doesn’t mean you should. But it is nice to know that you could if you wanted to. Another way to look at setting your own hours means that you can literally work as much as you want. You set your business hours and can operate whenever you want. This provides the potential to increase your earnings simply by working harder.

The second great benefit is the ability to work from home. We all hear about the work-from-home scams that are posted on those little signs on telephone poles along the roads. Well, unlike most other work-from-home offers, it truly allows you to work from home, provided you have the bare essentials to do business. By bare essentials, I mean a phone line and a computer if you need one. But you should consider that while working from home sounds great, it does require a certain level of self discipline to keep focused and get some work done.

Finally, the single greatest thing is the truly amazing opportunity that exists when they first begin. Imagine being there when Bill Gates decided to start Microsoft or when Google was first starting up and actually having a chance to join. Network Marketing provides that same kind of opportunity. Of course joining a Network Marketing company can be beneficial at any time but it is exponentially true when the company is just starting out. The expression of get in on the ground floor has a certain truth to it when regarding Network Marketing companies. This is mostly due to the fact that the earlier you get in, the more people you will have under you. That isn’t to say that you shouldn’t join a company that is well-established and been around for a while. For example, Mary Kay is still a viable business and you can make some money in that company. However, you have to consider that to get into the company you will be going underneath someone and that person is underneath someone else and so on. Imagine being that first person way up the chain that has thousands of people below them. That is the opportunity that exists by getting in early with a company.

Network Marketing Recruiting Secrets Revealed

In this article, we’re going to cover how you can maximize your network marketing recruiting efforts while dramatically increasing the retention rate and overall performance of your downline. I am not going to sell you on anything whatsoever. I am not going to attempt to convince you to join my opportunity and I am not going to hold anything back on what you need to do to be successful. This information is my gift to you with absolutely no strings attached. Why I am giving this information away for free? My satisfaction comes from knowing that I have made a difference in the lives of people that are struggling with a home-based business opportunity and I know how that feels. It also means that my chosen industry of network marketing will continue to be respected as a viable and logical alternative to conventional business and employment.

As you find yourself understanding the principles I’m going to outline, you’re going to have a clearer picture of exactly what you need to do to make it to the top of your company’s compensation plan. Many of these secrets will doubtlessly be very scary to some people. However, if you’re the kind of person who is ready for success, you’re going to benefit from this information by leaps and bounds.

The cornerstone secret to recruiting for your network marketing opportunity is integrity. As obvious as this sounds, there is much more to it. When a person is recruiting for their network marketing opportunity they don’t set out to give their prospects the wrong idea of what network marketing is (I least I hope they don’t) but what sometimes ends up happening, is that their level of excitement coupled with a misunderstanding of what network marketing is and is not, ends up leading their new independent representatives down the wrong road. This leads to frustration and ultimately ends with a collapse of their downline. With the knowledge I’m going to give here, you’ll be able to avoid this unforeseen pitfall.

I have been hugely successful in network marketing, but it took many trials and errors before discovering how to succeed in this lucrative business, as well as how to keep people in my downline and help them succeed. In one opportunity I was able to recruit at least one person a day starting from day one, but I found that they would soon fall off out of abject frustration that they were not able to produce the results I was able to. At the time, I didn’t clearly understand what I was doing wrong but over the years the secrets to network marketing success have slowly been revealed to me.

What can you do to make sure that when you’re out recruiting for your network marketing opportunity that people will stay involved and that you’ll be successful? You must understand exactly what network marketing is and who actually makes it to the top of your company’s compensation plan.

Here are the secrets that you’ll need to know and that you’ll want to cover with your current downline and future prospects:

Network marketing is neither a job nor a get rich quick pyramid scheme. This may seem like a no-brainer like many of the other secrets I’ll be going over, but bare with me and I’ll explain the reason why this fact can be so deeply forgotten or misunderstood that the obvious becomes hidden. Understand that most people-even after they’ve heard your presentation about starting a home-based business-still may not fully understand what huge differences rest between a home-based business and a job. People who enter your organization who are stuck on job-think will have put forth the investment to get started and yet they mistake the independent representative application with a time-sheet for clocking in to work. At many jobs, you clock in and regardless of whether you do anything or not you will still get paid (so long as you’re not caught slacking off too much). When a person is running their own business they will make absolutely nothing unless they market their business. Once you grow your residual income and the momentum of your downline, then you can relax…and do it quite comfortably! However, initially it’s going to mean working hard…very hard. You’ve probably noticed the strange phenomenon that almost every single network marketing company has someone somewhere complaining that that particular company is a scam, yet your company probably has outstanding products or services and they probably have oceans of people who are making money and who are excited about being involved. Pyramid schemes are illegal, and if a company is found to be a pyramid scheme it is quickly shutdown by the government. So why do some people seem so unhappy with network marketing? This is the secret that fast food companies, recliner chair manufactures, air conditioning manufacturers and insurance salesman figured out. The average person wants satisfaction right now. The average person will always opt for the most relaxing position in life. The average person doesn’t want to sweat and the average person wants to be assured that so long as they keep doing the same thing every month, the money will be there. Unfortunately, if a person has not been properly informed about what it really means to own their own home business, they will likely give up and join the naysayers. To be successful in network marketing a person must be patient as they work each day to build toward their success. They must be willing to step outside of their comfort zone. They must be willing to sweat a little by taking a chance on their own self-determination and they must realize that the size of their network marketing paycheck hinges not upon clocking in, but the courage to face down every rejection while moving with excitement and urgency toward the manifestation of their dreams. Yes, it is hard work. However, the upside to network marketing recruiting is that if you’ve been trained by a quality company, or upline leader in your opportunity, you’ll find that working hard in your network marketing opportunity can be fun and exciting.

Network marketing success hinges upon hard work. A person cannot buy their way to top of a network marketing opportunity, it must be earned. Yes, it is possible to make it to the top of your company’s network marketing compensation plan by simply buying every prospect that you talk to a starter kit out of your own pocket and paying for all their customers (which would take a whole lot of money and very little work), but even if a person has that kind of money to waste, they’d find that their downline would collapse. The absolute only way anyone every makes it to the top of a network marketing opportunity and sustains and continues to grow their massive downline is by making a commitment to do network marketing recruiting the right way and by nurturing their downline. Nurturing your downline means being available to help them grow their own organizations. Recruiting the right way means putting your nose to the grindstone; putting your best foot forward to attract and present your opportunity to the right people, and never, ever, ever letting up on your success. If I told you I’d hire you for a job and that it entails working extremely hard almost every day of every month and that your reward will be to that get to work like a dog for many, many more years to come, would you take the job? Most people have agreed to that. Would it scare you if I told you that you’re going to have to work extremely hard over the next year to four years in your network marketing opportunity, but your reward will be that you’ll be able to walk away from your job, would you stick with your opportunity? If you answered “yes”, then lets proceed…because you already possess the characteristics that are at the nucleus of what makes top producers tick (courage and self-determination).

Why Consider Network Marketing As Our Home-Based Business?

We are not asking that anyone get involved in network marketing and change everything immediately. We are however, suggesting that people consider the addition of the right home-based Network Marketing business starting their journey of financial success in a different direction. Having a home-based business is not a new concept. Network Marketing is not a new concept. Having a home-based Network Marketing business is not a new concept. However, never in the history of our country has the concept been so prevalent and is fast becoming the norm rather than the exception!

The reason is very simple. Our concept is providing American’s with what they want; control of their time and financial opportunities proportionate to their abilities and effort.

With the right home-based Network Marketing business, one has all of the benefits and advantages of a home-based business and unlimited financial opportunity usually associated with a large traditional business.

Employees and Debt
Rather than having several employees working with other employees under one roof for the benefit of someone else’s company, with Network Marketing, we have a bunch of home-based business owners, working under their own roof, networking with other home-based business owners, all working for their own companies. This concept provides an incentive and opportunity of multiplication and duplication for each home-based business owner equal to or greater than that of the owners of traditional businesses with multiple employees and locations, with out all the hassles associated with traditional businesses! It requires no debt, no employees and no complicated administrative procedures. With Network Marketing, we work with and for other people and other people work with and for us.

What is Network Marketing?
When you purchase a product or service, usually over 50% of the retail cost is associated with marketing! That would be any cost associated with getting someone to buy the product plus any cost incurred once it is produced by the factory. With Network Marketing, the products are shipped directly to the consumer from the factory. Those monies normally associated with marketing are paid to several home-based Network Marketing businesses owners which had previous network marketing or internet marketing influence in the referral of the customer!

Are the products less expensive?
Most customers will not buy inferior products and there is limited benefit to paying a little less for a product on the short run. Let’s assume that you sold yourself a product, ordered it from a Network Marketing company and in return the company paid you a 50% commission or rebate. In effect you’ve saved 50% on the products you purchased. That may save you a few dollars. Although saving money is important, the concept of earning money on products that we are already buying is far more exciting.

The concept is to redistribute the marketing dollar!

Imagine having a network of thousands of customers purchasing quality products or services each month where you receive a few dollars per month for each customer! Remember, these are products or services that we are all already buying, or should be, and this is money that is normally paid to others. In essence, the simple process of referring other customers who also refer other customers to a Network Marketing company, presents an opportunity for a redistribution of the wealth to you and I, the consumer!

Traditional Marketing versus Network Marketing
A traditional company would typically have a Vice President of Marketing with several regional managers reporting directly to them. Those regional managers would recruit, hire, train and manage several area managers who, in turn, would each recruit, hire, train and manage several sales representatives. The sales representatives are then responsible for selling the company’s products or services.

Plotted on a piece of paper, the shape of the traditional organization would look like a triangle or pyramid. It’s quite obvious that the higher the level the higher the pay and that there is less room at the top for advancement. It is also evident that it is mathematically impossible for each and every sales representative or employee to rise to the top regardless of how good a job they do!

Network Marketing – How to Go From a JOB to Network Marketing and Is It Worth It?

Transition from a JOB to Network Marketing Can Be Challenging

If you ask a large number of people to create their ultimate business or career in detail, listing the specific things they would like to have and things they would like to avoid, they would most likely have lists that look similar to the ones below:

Likes

Positive atmosphere – Great product/service – Unlimited income – Residual income – Enjoy the people with whom you work – Time freedom – Work is something meaningful – Room for personal growth – Lots of perks – International opportunities – Contribution to worthy causes – Low risk – Low start-up costs – Economy-proof – Tax benefits – Fun!

Dislikes

Boss – Commuting – Alarm clocks – Work schedules – Other employees – Politics, cliques, & compromises – Discrimination – Educational requirements – Lack of benefits – Lack of training – Lack of advancement – Lack of appreciation/respect – Lack of challenge – Lack of support – Not enough pay – Don’t enjoy work duties – No fun!

Since most of us already know what a JOB is, I would also like to explain what Network Marketing is (and isn’t), so we are absolutely clear about our subject. We will begin this overview with a definition of some of the basic marketing terms:

Marketing:

Simply means the moving of a product/service from the manufacturer or provider to the consumer.

Retail Sales:

This is what most people think of as ‘selling’. This is includes product sales from retail stores, groceries, department stores, drug stores, etc.

Direct Sales:

This usually includes product or service demonstrations or door-to-door sales for items such as insurance, cookware, encyclopedias, Fuller Brush, Avon products, as well as home parties for things such as Tupperware, jewelry, scrapbooking, etc. Direct sales may also be done by mail order. With direct selling companies, you work for that company. If you decide to quit and move to another area, you have to start all over.

Network Marketing:

This type of marketing is sometimes referred to as ‘Multi-level Marketing’ (MLM). It is all about moving products and services by building relationships with others (networking). The main difference in Network Marketing and the other types of sales above is that in Network Marketing, you are in business for yourself… not by yourself… providing products and/or services to others.

If you choose to build this type of business with the company who sponsored you, in most cases if you move to another area you can resume building your network without losing the volume of the group that you left behind. In most Network Marketing companies, you are either buying products and/or services from the company you represent at wholesale prices and then providing them to your customers at a retail price (the difference being your profit), OR you are personally trying the products/services yourself and then sharing their benefits with others. Then they can purchase them through your company… usually at a lower price than they are currently paying. You are then paid a percentage on your use as well as on their continued use of those products/services.